The event industry becomes future proof by pivoting to an always-on model
A) Modern audiences don't want to wait for single event that might be canceled. They expect to engage on their own terms - where they want, when they want.
B) Now attendees are becoming members of communities. Tickets become subscriptions and members have ways of connecting throughout the year.
C) Pre-shows, post-event chatroom, guests hosting their own sessions. Decentralize your industry with always-on events.